Applying cutting-edge tech to eye drops

Blue light protection, Eye strain relief, soothing hydration, and improved vision focus. Armis blue light defense drops is the ultimate power boost to keep you gaming. Armis acts as a bonus item that helps you both in and out of the game.

Brand Identity

Package Design

POP Display design

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Positioning & Messaging

 

An all in one solution for gamers. Armis is centered around the MVP concept, meaning that this products positioning from visuals to voice will make the consumer feel like the most valued player.

As someone who does not necessarily game this project allowed me to step put of my comfort zone and go into and in depth research study case on my audience and their behaviors.

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Branding